I’m a freelance performance creative strategist who helps DTC brands create ad content that resonates, converts, and scales. With over 10 years of industry experience, 8 spent agency-side leading digital strategy and media buying for brands across eCommerce, financial services, and QSR, I’ve learned one thing: great creative starts with great insights.

Today, I partner directly with brands to transform their paid social campaigns through data-driven creative strategy, bridging the gap between performance insights and creative execution.

Behind the Laptop

👧👦🐶 Mom to two amazing littles & one mini schnauzer

☕ My go-to coffee order is a half sweet vanilla latte

✈️ Bali is my favourite travel destination (so far!)

📍 Based in Calgary 🇨🇦 but always dreaming of the beach